Not all matches or contests in the sporting world are thrilling, white-knuckle affairs, but when you add in a live-betting element, all plays begin to have meaning.īetting a game in-play also means that we are privy to more real-time information as the game plays out. Live betting provides us with that outlet and is also a fun way to make watching a game more entertaining. Watching a game play out live makes us more emotionally invested viewers and therefore also often increases our desire to place money on a side. While live betting has been around for over a decade, its prominence in the betting industry has grown by leaps and bounds over the past 5 to 10 years due to the recent advancement of online sports betting technology.
Live betting is also known as in-play or in-game betting and refers to the act of placing a bet while an event is already in progress.
